The idea of lead marketing is relatively simple. Exhibitors who communicate well, get more visitors to their stand. This results in more follow-ups for the sales department after the trade show, and eventually yields more orders. To achieve this, we are offering our exhibitors various tools. To help you achieve your goals. Many of these tools can be employed 7 days a week, 24 hours a day. We call this combined package of tools our 'lead marketing approach'. We received an award for these tools from the Global Association of the Exhibitions Industry.
The Client portal
Invitations
Digital invitations
Pre-registration link
Fair dating
Badge reader
Online trade shows
Catalogue
Your news on the site
Press
Promotional items
Every exhibitor has his own personal page on the Internet. You can log in with your user name and password, which is sent out to you by VNU Exhibitions Europe. The Client portal is the central place for marketing, sales and organization. You can see how many of your customers have pre-registered on your invitation and how your marketing efforts compare to those of other exhibitors. You can also have a detailed look at the investment behaviour of your customers. All this information can be downloaded.
A tried and tested tool. You invited your business contacts to visit the trade show. As you have a good relation with them, they are likely to accept your invitation. On the exhibition websites you find out more about how to order these invitations. The invitations are free, no matter how many you send out and how many business contacts you invite to come and visit you at the trade show.
You can invited your business contacts using a DM campaign, but also inviting them via e-mail by sending out digital invitations. We have designed several templates for you; all you need to do is add your own text and design elements. You can then link the file to your e-mail database and invite your business contacts. Quick, professional and free. If you use both the digital and paper invitations, this will give you twice as many pre-registrations.
Do not underestimate the power of your own website. A quarter of your customers who uses your invitation to pre-register, does so via your website. That is why we are offering you a logo with an integrated personalized link, to enable all your customers and people who you do not know but who do visit your website to pre-register via your company. This link can be found in the pre-registration module, that can be reached via the Client portal.
In the weeks before the trade show, you will obviously visit the Client portal to find out who of your contacts has already pre-registered. As soon as you take further action, we call this Fair Dating. You can see who will be coming. Our research shows that the chances of people visiting your stand increase if you send them a short letter, writing that you are happy that they are accepting your invitation and in which you announce special offers. All the details on how to 'date' with your customers can be found in the Client portal. You can download all the files in just a few clicks.
Get the most out of the Client portal by registering your visitors with a badge reader. This gives you an up-to-date overview of your visitors, including their investment needs. The details can be downloaded via the Customer portal and form the basis for your after-sales campaign.
Promote your participation in one of the VNU Exhibitions online trade shows. This ensures you can be found on the internet 365 days a year, 24 hours a day. Interested people can subscribe to your product newsletter. This gives you access to the heart of your target group. We can offer you the following online trade shows: Food Vakbeurs.nl, Beauty Vakbeurs.nl, Fitness Vakbeurs.nl, Installatie Vakbeurs.nl, Vakbeurs Wonen.nl, Animal Protein.net, Elektro Vakbeurs.be, Paper Vakbeurs.nl and Support Beurs.nl.
The catalogue is one of the most popular pages on the website. As an exhibitor, you can upload your information yourself. Of course, your entry will be published in the digital catalogue on the website. We also use your information for the print versions and make it available to our media partners. This ensures that we can generate maximum exposure for you.
Visitors to the trade show like to gather as much information as possible before they go. They are mainly interested in your news, special offers and innovations. We will publish all these on the exhibition website. You can use the form on the exhibition website. VNU Exhibitions will then ensure the information is published on the website as soon as possible. If your news jumps out, we will use it in our e-mail campaigns. These e-mailings are sent in large numbers to segmented target audiences. Your news will only be sent out to relevant recipients. An extra and extremely effective contact moment for you.
Make use of your news. You can upload your news to the press module via the Client portal. This information is then published in the digital press room. This press room is only accessible to journalists. They like to make use of this information to find interesting news items. That is why we ask you who the press contact is for your organization. You can access the press module via the Client portal
We offer you the opportunities to let your branch know that you are participating in the trade show. An up-to-date overview of available promotional items can be found on the website. This can vary from publishing your logo in our visitor mailings to putting down floor tiles pointing to your stand. From banners on the websites to advertisements in the catalogues. The promotional items vary per exhibition.
